Marketing

 by: Stephen Thomas

1. When you make your first sale, follow-up with the

customer. You could follow-up with a "thank you"

email and include an advertisement for other products

you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're

at your order page, tell them about a few extra related

products you have for sale. They could just add it to

their original order.

3. Tell your customers if they refer four customers to

your web site, they will receive a full rebate of their

purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the

option of joining an affiliate program so they can make

commissions selling your product. This will multiply

the sale you just made.

5. Sell the reprint/reproduction rights to your products.

You could include an ad on or with the product for

other products you sell. You could make sales for the

reproduction rights and sales on the back end product.

6. You could cross promote your product with other

businesses' products in a package deal. You can

include an ad or flyer for other products you sell and

have other businesses selling for you.

7. When you ship out or deliver your product, include

a coupon for other related products you sell in the

package. This will attract them to buy more products

from you.

8. Send your customers a catalog of add-on products

for the original product they purchased. This could be

upgrades, special services, attachments, etc. If they

enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make

sales from the purchase of the gift certificate, when

the recipient cashes it in. They could also buy other

items from your web site.

10. Send your customers free products with their

product package. The freebies should have your ad

printed on them. It could be bumper stickers, ball

caps, t-shirts etc. This will allow other people to see

your ad and order.